It can be as simple as a SWOOSH! Who doesn't know what company that stands for? However, since most of us don't have a guy named Michael Jordan to help us with our branding and marketing, it's all up to us.
When you start building your brand you must first identify your style. What gives you inspiration, what makes you happy, what will set you a part from all the other photographers out there. The best way to do this, or at least for me, is to start with an inspiration board. I tried doing it on Pinterest,
but got so overwhelmed with all the ideas. What did I do? I took my own advice. When a client ask me, "What should my family wear for our session?" I aways tell them. Look around your home. Where do you plan on hanging your new images? What colors do you see in that room? What are the things that call your attention when you enter that room. Pull your wardrobe inspiration from those things. So, I did the same. I walked around my house and snapped pics of a few of my favorite things. WaLa, Inspiration Board!!!!!
Be YOUnique! Ready,Set, Go!!!! While you are busy building your inspiration boards, I will get busy on re- branding my business. Remember, last week I told you I started backwards and it was time to stop, re-think, and start over. I will take my inspiration board, work on a new logo, new website & blog, marketing materials, and packaging. Come back next Tuesday to see what I have accomplished! Feel free to leave comments below and a link to share your inspiration board. I would love to see everyone's ideas!!!! 
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